UK Consumers More Focused on Recommerce, Reducing Carbon Footprint and Sustainable Packaging than US Counterparts, According to New First Insight Sustainability Report
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UK consumers more skeptical than US consumers that brands are sufficiently transparent around sustainability efforts
PITTSBURGH–(BUSINESS WIRE)– A First Insight report reveals fundamental differences between UK and US consumers when it comes to their preferences on sustainable shopping. While recommerce is an important sustainable shopping format in both countries, major differences arise in its utilization. The report found that 57% of UK respondents sell items to secondhand markets while fully 61% of US respondents do not sell items to secondhand markets. Moreover, on a generational basis, 40% more UK Gen Z sell to resale platforms such as ThredUp or Tradsey than their US counterparts, with nearly 30% more UK Millennials than US doing the same.
More than 1,100 UK-based consumers were queried for The State of Consumer Spending: UK Shoppers Are Motivated by Recommerce, Reducing Carbon Footprint, and Sustainable Packaging, the fourth in a series of First Insight reports focusing on consumer sentiment and shopping behavior around sustainability. Differences between the two countries’ preferences were identified on topics including pricing for sustainable products, recommerce, defining and prioritizing sustainable products, and packaging.
The report discovered that while an almost equal number of consumers in both the US and UK prefer to shop sustainable brands, 30% of UK consumers do so in order to reduce their carbon footprint, as opposed to 22% in the US. The study also concluded that 80% of UK consumers believe too much packaging accompanies online purchases compared to only 71% of US