RevLifter, an e-commerce deals personalisation platform, is giving online retailers the opportunity to plant trees in exchange for sales made by their customers.
The Green Offers initiative is powered by a partnership with environmental organisation Ecologi, which has offset over 2.2 million tonnes of CO2e by supporting reforestation projects in countries like Madagascar, Mozambique and Uganda.
In a typical campaign, brands will pledge to plant 10 mangrove trees in return for the customer completing their purchase.
Green Offers are delivered by RevLifter’s RevConvert technology, which uses real-time signals like the customer’s exit intent, their current spend, and cart contents, to inform the delivery of personalised incentives through native overlays.
Simon Bird, RevLifter’s Co-Founder and CEO, says: “As RevLifter is the link between the brand and the consumer, we knew we could devise something that helped each side bring positive change to the world.”
“Green Offers provide a way for the consumer to turn everyday actions into something that has a measurable impact on the planet.”
“On the retailer’s side, it’s an opportunity to facilitate that contribution, but also drive sales through a totally discount-free method, and resonate with audiences that value more than just price.”
The company has also gained the PlanetMark Certification. The programme requires businesses to pledge to improvements in sustainability within their operations by measuring and reducing their carbon footprint.
RevLifter says that it will now aim to reduce its output year on year while aiding global reforestation projects through Green Offers.