First U.S. Tile Manufacturer to Set Specific Short-Term Carbon Reduction Objectives
Crossville, Tennessee–(Newsfile Corp. – April 4, 2023) – Crossville Inc. announces aggressive carbon reduction goals affecting its tiles’ global warming potential with a goal of achieving a 30% reduction in manufacturing embodied carbon by 2030. The company’s short-term goal is equally aggressive as it seeks to achieve an additional 10% reduction by 2024 as compared to its 2019 measurements.
From its founding, Crossville has recognized that a product that comes from the earth should have minimal impact on the earth. In 2014, Crossville completed its first energy usage assessment, which led the company to develop its Environmental Product Declarations. Five years later, Crossville achieved a 10% reduction in the tiles’ embodied carbon, beginning the path of carbon reduction in its facilities and operations. Based on that reduction, Crossville has developed new aggressive goals that embody changes the company will make to its processes to affect the tiles’ global warming potential. The company announced short-term goals of achieving an additional 10% reduction in the tiles’ global warming potential by 2024 and a 30% reduction from its 2014 baseline by 2030.
“We are exploring all the ways internally that we can drive energy reduction strategies with changes to product and process, including investigating all new evolving technologies that improve energy efficiency while maintaining a commitment not to compromise quality,” said Lindsey Waldrep, Crossville’s Vice President of Marketing.
Reducing the Carbon Footprint
The company’s ongoing commitment is to alter and reduce manufacturing’s carbon impact through changes to product and manufacturing processes. However, Crossville products are still influenced by the energy needed to produce them. For this reason, the company can further reduce its tiles’ carbon footprint by purchasing verified emissions reductions, or carbon offsets, whereby embodied carbon is offset by contributions to projects which help make the world better, greener, and more sustainable.
“As we learn and grow, our sights are set on reducing the carbon footprint of all our manufactured products, and as we make further changes to our manufacturing process, the less we will need to rely on carbon offsets to do the good we know is